design differentiation development develop web website online world wide logo graphic css javascript html wordpress business small art blog post new tech technology cutting edge small business company marketing online digital wordpress divi tips tricks tutorials graphic infographic

The Good, The Bad & The Ugly of Differentiation

The genesis of every obnoxious pop-up ad lies in one of marketing’s fundamental pillars: Differentiation . Think back to the one or two economics classes you may have had to take. I know, they are dark times, but I promise it will be worth it.

A firm that produces similar products to another’s will be at the mercy of the market.  Therefore they will have to compete on the basis of price alone. If customers can find a better deal elsewhere: they will. Consequently that means slimmer profit margins and often a loss of quality.

But how you break away matters as well. Sincere, well-worded client testimonials can speak as loudly as annoying pop-ups. A plain-outdated website will tell potential customers much more than just the information on the page. It reveals your commitment to your business, your knowledge of new technologies and your interest in reaching out the customers online.

Remember that everything you do on the web contributes to your digital image. Be purposeful. Think it through.

Don’t let your business become a slave to the market. Turn the tables.

design development develop web website online world wide logo differentiation graphic css javascript html wordpress business small art graphic infographic

About the Author

Marina is our creative team code wrangler, though she likes to dabble in human languages once in a while too. Read more of her blogs here, or like us on Facebook, Twitter, or LinkedIn.
That would make her day.

Join our newsletter for more resources for web designers, as well as tips, tricks & tutorials to navigate the world of digital marketing

[formidable id=”4″]

0 Comments

Submit a Comment

You have to agree to the comment policy.

Share This