Dr. Trish Pellegrino has spent her life dedicated to healing others. She has earned the graduate-level degrees in chiropractic, acupuncture and nutrition, as well as staying up to date on the latest and greatest treatments available. This year she took the leap of faith to start her own practice in Scottsdale, Arizona. evoka Designs has had the great fortune to work with her brand from the bottom up. Read on to see how we crafted her online presence.
Logo & Web Graphic Design
The logo we designed for Dr. Pellegrino’s practice reflects her work ethic and personality. We took from her keen interest in ancient Chinese medicine, her great enthusiasm for all healing practices and her cheerful demeanor to put together a clean, elegant brand symbol.
The ginko leaf and lotus flower are associate with health, beauty and longevity – all of which Dr. Pellegrino helps provide patients every day.
In the production of her website we also put together a set of web-graphics that maintain brand cohesion and help give the site a custom, unified feel.
Website Design & Development
From determining the website domain name (pellegrinohealing.com), to initial lay-out design, to the final product, evoka designs led Dr. Pellegrino through the process of online brand creation.
It is always a true pleasure to work with someone like Dr. Pellegrino on a fresh project such as this. She gave us the latitude to fully research her services, create our own compelling copy and craft layouts that balance striking visuals with simple design. It certainly helped that Dr. Pellegrino is a fantastic photographer and allowed us to use her images throughout the site.
- Logo Design
- Color Pallet, Font & Layout Design
- Content Creation
- Image manipulation
- Website Development
- SEO Optimization/ Keyword Research
- Blog Portal Creation & Training
- Maintenance & Updates
- Back-Up Management
- Backend Security