The Origional Drywall Backer for Supporting Interior Drywall Corners
www.thenailer.com
Getting tired of wasting wood and labor to fasten drywall- and even more tired of busting his knuckles to do it, Andy Pizer invented The Nailer in 1992. Since then it has taken off as THE solution to drywall fastening. It has been adopted by Habitat for Humanity and is used by construction professionals of ever level and locale.
We have had the fortune to work with this innovative brand from day one, handling all photography, graphics (printed and digital), website development and integrated marketing to bring this solution to the market.
Logo & Web Graphics
Both print and digital custom graphics play a large role in our comprehensive marketing strategy. The design focused on “clarity” as the product itself is a clear upgrade from old-fashioned methods. This meant bold colors, striking text and daring visuals.
Web Design & Development
Inventing a phenomenal product is often only half the battle for independent innovators. The other half is where we step in. Bringing The Nailer to market involved a serious online push, including not only an entirely new, eCommerce compatible website, but also all new graphics, photography and integrated marketing strategies.
Project Overview
- Logo Design
- Print Material Design
- eCommerce Capabilities
- Password Protected Areas
- Content Creation
- Image Parsing & Manipulation
- Photography
- Website Development
- Website Design
- SEO Optimization
- Maintenance & Updates
- Security
- Backup Managment
- Integrated Marketing Strategies
- Social Media Marketing
